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Established in 1977, Verimark pioneered Direct Response TV in South Africa and is today rated as the market leader on the African continent. The company markets an extensive range of innovative products through multiple channels, including its own branded stores, major retail partners, and online platforms such as Takealot and the Verimark Online Store. Recently, the company expanded its digital presence by partnering with Amazon, further extending its reach.
A loyal Syspro customer since 1989, Verimark had been operating with an outdated third-party Point of Sale (POS) system that relied heavily on manual processes. The lack of integration caused delays in invoicing and often produced unreliable data. This, in turn, limited management’s ability to make timely, informed business decisions and created an urgent need for a modern, real-time POS solution.
Verimark replaced its existing POS system with Syspro POS, gaining access to live, real-time reporting and accurate stock-on-hand data. The seamless integration of Syspro POS has improved visibility across the business, eliminated many manual tasks, and enabled faster, more accurate data-driven decisions.
The implementation of Syspro POS has transformed Verimark’s operations. The company now benefits from enhanced productivity, improved accuracy in reporting, and stronger inventory management. With real-time insights now available, management can make faster, more strategic decisions—helping Verimark maintain its position as a leader in innovation and customer service across Africa.